~ AGENCIES - BUSINESSES - CORPORATIONS ~

Increase your customer base and the number of new leads you generate each month WITHOUT increasing your marketing budget.
How?

Samples of My Award-Winning Writing

BROCHURES Everest American West S.F. Adventure S.F. - The Movie Great Smokies WI Marketplace

NEWSLETTERS Olympic Glory Reel Scenes

MANUALS Edu. Guide Exec. Summary

ARTICLES Zion Theatre

WEB COPY Aaron Memmott Penelope Moore Marg Johansen WordRush

Other Award-Winning Writing
Fees

If, according to the on-going debate, “traditional agency copywriters are storytellers” and “direct response copywriters are salesmen,” how wonderful would it be to have both? How wonderful would it be to have a writer who connects and in connecting who actually sells?

For nearly 30 years I have made my living teaching others to write or writing for others. I have won awards for my stories, poetry, articles, and advertising copy.

“Stories and poetry?” you say. “So what?”

Well, this is “so what”: If you’re in the market for writing that connects, remember that the first rule of copywriting is to “break out of the box.” That means originality. A writer who works in one category only is a writer who works in a box.

Now you can break out of your box with the proven creativity of a writer whose “colorless green ideas sleep furiously”— a writer who connects and in connecting who sells.

Or I Could Say It This Way:

Begin with the premise that the best writing is imaginative—writing that connects. Continue with the premise that the best writing should sell—writing that persuades. Conclude with the premise that imaginative, salable writing is the solution you need.

Let me apply my skills to help you connect persuasively to your current and potential customers—whether on paper or online.

How About I Say It This Way:

If you were advertising an automobile repair kit, which would be the most effective headline: “How to Repair Cars” or “How to Fix Cars”? Remember, the wrong answer could cost you over 20% of your business. If you said “repair,” you need to fix what you said. The single word “Fix” repaired that headline and the ad consistently pulled in 20% more business.

The moral: Whatever writing you need repaired, I’ll be happy to fix.

If You’re Still Not Convinced, Allow Me One Final Breath:

When you ask your customers what they think of your new, expensive brochure, do they say, “What brochure?” When you send out a press release, do you have to send it by certified return receipt to get a response? When you reread your ad copy, is it so tired you can almost hear it yawn? When you measure the success of a direct marketing piece, do you have to call your auto mechanic to bring in a dipstick?

Not me. I can deal in primitive human psychology with the best of them and attack the very root of human motivation. For you I’ll deliver the kinds of results I’d expect for myself—strategic, dependable, creative, on target. Take a look at some of my award-winning writing samples, check out my sample fees (which are negotiable), and then call me when you need to get your message out with sound planning, clear copy, and compelling results—delivered on time and on budget.

As a writer and project manager for both agencies and corporations, I have worked closely with creative directors, graphic designers, multimedia specialist, and printers. So if you need a project managed from start to finish, I can do that as well.

Call me TODAY. Let me provide the copywriting skills you need for web and print marketing communications. I’ll deliver you order-pulling, sales-generating copywriting that WORKS to maximize your bottom line. With powerful, persuasive words that sell, I’ll MOTIVATE your prospects and customers to BUY NOW!

My Award-Winning Business Writing Includes: